CEO programs, grades 6 to 12
Courses where students pitch, market, and solve real problems
Entrepreneurship, digital marketing, and community problem solving for grades 6 to 12. Every course ends with students presenting real work to a real audience.
An entrepreneurship and marketing curriculum for middle school and high school
Three programs, one habit: stand up and explain the work. Each runs on real projects students choose and ends with a presentation to people outside the classroom.
CEO Challenge
Middle school and high school editions
Entrepreneurial training that ends in a pitch. Students find a problem, shape a venture, build a budget and a sales forecast, make the deck, and present it to a room, the way founders do. Along the way they learn how AI can improve the process, from research to the numbers, while they make the decisions.
Ends with: A finished pitch deck with a budget and forecast, and a live pitch.
CEO Marketing
Middle school and high school editions
The art and the science of digital marketing: audience, message, channels, and measurement, applied to a real product or cause students choose. Students also learn how AI can improve the process, from audience research to first drafts and testing, while they make the calls.
Ends with: A campaign plan with creative, channels, and metrics.
Creating Change, Developing Solutions
Middle school and high school
Students pick a problem in their own community, research it, design a solution, and present it to the people who can act on it. They learn how AI can improve the process too: researching the problem, comparing options, and drafting the proposal, with people making the decisions.
Ends with: A community proposal presented to a real audience.
A pitch cannot be faked
A chatbot can write an essay. It cannot stand in front of a room, defend a price point, answer a skeptical question, or explain why the campaign targets this audience and not that one.
That is why these courses matter more in the AI era, not less. Students use AI as a research and drafting tool, disclose where it helped, and own the judgment. The presentation is the assessment.
And the jobs these students are preparing for will still require a human to deliver them: to pitch, to persuade, to lead a team, and to answer for the result.
A semester elective
A standalone course with its own grade and a public showcase at the end.
A CTE or business pathway
Entrepreneurship and marketing units that fit career and technical education sequences.
Advisory or enrichment
Shorter blocks across a year, building to one pitch night.
Summer or intersession
An intensive that ends with presentations for families.
Any teacher can run it
Business background optional. Each program comes with lesson guides, rubrics, pacing, student materials, and onboarding from our team before the first unit.
List prices
What is included, and how to pay
One-year school licenses by program and grade level, onboarding included. Multi-program and district pricing is quoted.
For U.S. schools, Title IV-A well-rounded education funds and career and technical education budgets may apply. General information, not a funding guarantee.
Pay by card online with Buy Now, or ask for an invoice if your school pays by purchase order.
- Creating Change, Developing Solutions, middle and high school, 1-year license
- $6,998
- Buy NowPay by invoice
Schools often pair this with
Questions school leaders ask
What counselors, principals, and CTE leads ask before they add a program.
Who teaches these courses?
Any teacher, with or without a business background. Lesson guides, rubrics, and pacing are included, and our team onboards the teacher before the first unit.
How are students assessed?
On the work and the explanation of it. Every program ends with students presenting to a real audience and answering questions about their choices. A pitch, a campaign, or a proposal cannot be copied from a chatbot and defended out loud.
What is the difference between the middle school and high school editions?
Depth and expectations. The middle school editions scaffold research and presentation skills; the high school editions expect market research, financial reasoning, and a polished public pitch. One license price covers either edition, and you choose middle school or high school at checkout.
Can we run more than one program?
Yes. CEO Challenge and CEO Marketing pair well across two semesters, and Creating Change fits a service-learning requirement.
What do licenses include?
A one-year school license for the program and grade level, teacher materials, student materials, and onboarding. List prices are below; multi-program and district pricing is quoted.
How does this connect to AI readiness?
These programs build the one skill AI makes more valuable, not less: students who can explain and defend their own work. They move the Curriculum pillar of the readiness assessment for grades 6 to 12.
Still have a question? Call 888-283-3213 or, outside the U.S., message us on WhatsApp.
Request a sample unit
Tell us the program and grade level and we will send a full sample unit with the rubric and the final presentation brief.
- A complete unit, not a brochure
- The rubric students are scored on
- A short call to fit it into your schedule, if you want one
Prefer to talk? Call 888-283-3213 (outside the U.S., message us on WhatsApp).
See where your school stands on AI, in five minutes
Eight questions. A score out of 24 across Policy, People, Curriculum, Guardrails, and Funding, with the three fixes that move it most. The report is yours whether or not you ever call us.